As the world of digital marketing changes, conversion rate improvement is an increasingly important aspect for marketers. By focusing on improving the experience of existing visitors, CRO can deliver not only short-term conversion boosts but sustainable growth for your business.

A conversion rate improvement rate is the percentage of website visits that result in a specific action on a web page, such as a form fill-up, purchase, or lead. This number is calculated by dividing the total amount of conversions on a website or webpage by the number of website visitors and multiplying by 100 to generate a percentage.

One of the best ways to drive conversions is to create and test a variety of different versions of your content. Using an A/B testing tool such as VWO allows you to pit hypotheses against each other and identify the ones that positively impact your conversion rate so you can deploy them across your whole site.

How Conversion Optimization Experts Drive Better ROI from Your Traffic

Another way to increase conversions is to reduce friction on your site. For example, adding a search feature can make it easier for visitors to find what they’re looking for and encourage conversions. Similarly, showcasing customer reviews and testimonials can help to build trust and improve conversion rates.

Remember to always prioritize testing based on your business goals and the user experience of your audience. And be sure to track immediate and longer-term impacts to understand how your tests are performing. Use a conversion rate optimization platform that provides custom dashboards, session insights, and product analytics to stay on top of your conversion metrics.